5 Key Social Media Trends Shaping Asset Management in 2024

With the ever-changing digital landscape, asset managers must stay ahead of the curve in order to reach their target audiences. Social media is an increasingly powerful tool in this process, but staying up-to-date with the latest trends can be a challenge. As we look ahead to 2024, this blog post will explore the top five social media trends that asset managers need to know in order to maximize their reach and engagement. From the rise of lofi, raw, content to the importance of AI for social listening, understanding and leveraging these trends is key to success in the digital world in 2024.

#1: Lofi Content: Authenticity Is Key

When it comes to social media, authenticity reigns supreme. The rise of lofi, or raw, content reflects the desire for genuine connections and realness in the digital world. This trend emphasizes that not every piece of content needs to be overly produced. Sometimes, the raw, unpolished content is the most impactful. It's a hidden gem, showcasing authenticity and honesty. Brands should take this opportunity to reveal the people behind the organizations. Their stories, their experiences, their emotions - all these elements make for compelling, relatable content that resonates with audiences, forming deeper connections. 

#2: Authentic Creator Content: Leveraging TikTok and Instagram

The popularity of platforms like TikTok and Instagram is set to grow even more by 2024. Boasting a combined user base of over 2 billion, these platforms thrive on creativity, entertainment, and short-form content. The key to their success lies in the heart of the most innovative content being shared - the creators. Their content is fun, different, and authentically human, resonating with audiences on a deeper level. Brands that partner with creators can reach distinct audiences and engage people in new and innovative ways, adding a unique flavor to their marketing strategies.

#3: Social Collaboration: Building Relationships Through UGC

As visibility in the feed becomes an ever-increasing challenge, brands need to think differently about social media. Instead of viewing it as a promotional sales channel, it should be seen as a space for developing relationships. That's where social collaboration comes in. Encouraging user-generated content (UGC) creates a sense of community and fosters a deeper connection with the audience. It increases visibility and trust in your brand, providing valuable insights into customer preferences and behaviors. 

#4: Social Search: Keyword Utilization

In the age of digital natives, social media has become the new search engine. Social platforms like TikTok are leading the way with more than half of Gen Z using it as their primary search tool. The appeal lies in the speed and quality of the bite-sized, hyper-specific, user-generated videos. To ensure discoverability, keywords remain crucial. Optimizing titles and captions and using relevant hashtags can amplify reach, making your brand more visible and accessible to the audience.

#5: Social Listening: Reaping the Benefits of AI

The use of AI in social listening is set to transform marketing. Powered by machine learning, social listening provides unprecedented levels of client insights and market data in real-time. It's like having a pulse on what your clients want to hear from you, allowing for more targeted and impactful marketing strategies and product feedback. While the rise of AI offers opportunities for innovation and experimentation, it's important to balance it with authentic, human-centric content.

Understanding and leveraging these top five social media trends is crucial for asset managers in 2024. With the power of lofi content, the potential of authentic UGC, the value of socially collaborating, social search, and social listening, brands can establish direct relationships with their clients and stay ahead of the competition. Ultimately, these trends are centered around putting humans back at the center of marketing strategies, which will help asset managers to form and maintain meaningful connections in the digital age.

Related: How Asset Managers Can ‘Connect’ With GenZ on LinkedIn