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We have a LOT of excuses for not taking action—even when deep down, we know we need to.
Excuse: “I’ll turn off my existing client base if I niche down my message.”
Reality: Your pipeline—such as it is—is not even close to being filled with the kinds of clients you want to serve.
Excuse: “I can’t just fire that client from hell—what will I do with the hole in my schedule?”
Reality: Your energy is zapped from putting out fires and you know you’ll attract a much better replacement(s) at higher price tags.
Excuse: “The economy is miserable right now. I can’t afford to experiment—I need to just hunker down and gut it out.”
Reality: When times are in flux—even downright scary—is exactly the time to put yourself out there.
We hold onto our excuses, even when our reality tells us it’s time to make a move.
Instead, just remember this: your next move is not a life sentence.
If you niche down and you don’t like it, you can pivot again.
If that hole in your line-up needs plugging, go searching for a not-from-hell new client or design yourself a new revenue stream.
And hey, if your experiment tanks, you’ve learned a valuable lesson cheaply. Dust yourself off and get back out there with your next one.
My point is this: if your big change falls flat, you zig. Or you zag.
It’s never a life sentence.