Influencer marketing is all about building relationships with mutual benefits. Brands can partner with influencers who have a loyal following of people that trust their opinions and recommendations. Through collaboration, the brand gets exposure to a new audience and the influencer gets to provide content that they know their network will appreciate. It should result in a win-win for everyone.Partnerships come in many different forms like guest blogging, teaming up on a research project, or sharing early access to a new product.For your campaign to have the best results, it’s important to pick the right influencers. How do you know who to look for and how to find them?
Research different social communities like Facebook and LinkedIn Groups that focus on relevant topics to see who consistently contributes ideas and content. Use social media listening tools to follow keywords and trending hashtags and get familiar with potential influencers that talk about topics of interest. Take advantage of your own network by asking existing customers and clients who they follow and engage with. It may be beneficial to see who your competitors interact and partner with as well. Dive into media platforms within your industry and consume articles, blogs and podcasts to find out who is being interviewed, quoted or used as a source. Some thought leaders may have their own network of followers that are worth targeting. Industry events are great places for influencers to gather and learn more about what’s trending, try new products and interact with peers. Make it a point to network and make connections with different people at events . Micro-influencers have a smaller reach and typically boast anywhere from 1,000 to 50,000 followers within in a niche community. Their network often demonstrates a high level of trust and engagement. Expert influencers are thought leaders in their industry and may include executives, bloggers or even members of the media. They are viewed as credible sources and their following looks to them to learn about new trends, industry advancements and their general perspective on relevant topics. Celebrity influencers usually have more than 500,000 followers and are broader in their interests and content dissemination. Teaming up with a celebrity influencer will most likely come with a price tag.Influencer marketing can maximize the reach of your campaign. If you put in the work to find the right one, initiating an influencer partnership can add tremendous value.