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A few years ago, a legendary marketer (who will remain anonymous to protect the guilty) launched a membership site for $97 a month. Within a year, he scaled his business to more than 1200 paying monthly members.
But you know what?
He lost more than 50% of his business! Today, he has fewer than 600 members.
Why?
Well, he made two business-sinking mistakes that I also see financial advisors making in their own businesses too.
In today’s episode, I share this cautionary tale with you, reveal the two massive mistakes he made that resulted in losing more than 50% of his business, and explain how you can avoid these mistakes in your financial advice business.
Listen now.
Show highlights include:
- 2 big mistakes you must avoid in business if you want to attract and retain clients (0:33)
- The tragic story about how a marketing legend lost 50% of his business in a year (and how to avoid the same fate with your business) (1:53)
- Why even the best marketing assets won’t mean diddly if your financial advice business lacks this… (6:28)
- A few ways to deliver ongoing value to your clients that prevents them from leaving you for a competitor (7:56)
- The weird way charging more for your services helps your clients even more than it helps your bank account (9:37)