Retirement is such a major milestone in everyone’s life. And while there is no shortage of ideas for client appreciation events, retirement parties are definitely one worth considering. Hosting one of these unique client events not only helps financial advisors create client loyalty for life, it also provides an excellent opportunity for reaching new qualified prospects.
In this episode, Bill Cates interviews Joe De Sena, CFP®, MBA, private wealth advisor at Siena Wealth Advisory Group, about how Joe has leveraged this event marketing strategy to build and extremely successful financial practice.
Bottom Line: Joe De Sena’s retirement parties yield new clients almost every time. These are not just “feel-good” events. These are business-building client engagement, client appreciation events.
In this episode, Bill and Joe discuss:
- The success Joe has found in hosting retirement parties for his clients – to help him exceed the $1 billion in AUM mark.
- What it truly looks like to organize these client appreciation events, whether they are virtual or in-person.
- How retirement parties lead to appointments with qualified prospects right at the event – without asking for them.
- Other events Joe’s firm has used to enhance client engagement.