1. The Bulls Are in Control ... But Resistance Ahead
Lately, we discussed macro-related market issues such as the ”A.I., chase,” but a technical review can help manage shorter-term risks. Currently, the debate is about the market rally from the October lows. Is it a resumption of the 2009 bull market trend or an extended bear market rally? — Lance Roberts
2. Turbocharging Networking: Who Do You Need to Know
If you join the right community organization or become a member of the right cultural institution, you can easily find yourself in the company of HNW individuals. The first step is getting into the same room. The next step is getting onto the right radar screens. Who do you need to know? — Bryce Sanders
3. Create Your Own Bucket-List Campaign for Clients
Whether Elton John’s Farewell Yellow Brick Road tour stops in your city, you can still engage your clients about planning for their next chapter in life, enjoying their families, and knocking off “must-do” items on their bucket lists. — Alliance for Lifetime Income
4. Why Advisors Should Focus On Women: Smaller Debt Burdens
Registered investment advisors should have been prioritizing establishing and nurturing relationships with female clients all along, but some of the reasons for that are becoming increasingly apparent and those extend well beyond women having longer life expectancies than men. — Todd Shriber
5. The Secret Behind the Clean-Car Revolution ... And a “New” Way to Profit
“They’re ticking time bombs waiting to explode.” I recently ran into a guy I hadn’t seen in 20 years. He’s a car salesman. I asked his opinion on electric vehicles. “I wouldn’t touch them with a bargepole. You see the videos of EVs turning into giant fire balls online? They’re ticking time bombs waiting to explode. And anyway, all that climate change stuff… it’s a hoax.” — Stephen McBride
6. Will AI-Powered Tech Stocks Continue to Rally?
The primary fuel behind this week's rally has been the enthusiasm around chipmaker Nvidia's stellar earnings report and its dominant role in artificial intelligence technology. However, the buying spree also covered shares of Microsoft, Meta and Alphabet, all with unique AI narratives to share. — Finscreener
7. Entrepreneurial Ecosystems: The Ultimate Community Engagement Strategy
Across this country, unbeknownst to many, there is a growing proactive effort to create and develop “entrepreneurial ecosystems” in order to dynamically drive innovation, economic development, and massive wealth creation. These ten syllables pack a strong economic punch and are also propelling us head long into the future at an accelerated rate. — Bill Hortz
8. Just a Little Different Is Enough To Stand Out
In order to be different, and stand out in a positive way in a crowded and noisy marketplace, it pays to do things a little differently to your key competitors. But just “A little differently” doesn’t mean you have to be radical. — Tony Vidler
9. The Voice of the Financial Advisor
When clients hear your voice they usually feel more confident about the economy and their financial future. When prospects hear your voice how do they feel? Communicating takes a lot of time effort and energy. I have noticed a massive difference in communications between top financial advisors and all other financial advisors. — Grant Hicks
10. What Successful Content Marketing Looks Like in 2023 and Beyond
Like technology and fashion, content marketing is constantly evolving. It’s a revolving door of trends that either suddenly hit the mainstream and disappear overnight or prove their worth and become best practices. For example, look at what has happened since the pandemic’s onset: 72% of B2B marketers have changed their content strategy, and 70% of brands have changed their audience messaging and targeting. This occurred over the span of three years — think of how much has changed in the last decade! — Morgan Kaenzig de Denus
11. Three Return on Marketing Investment Strategies Used by High-Growth Professional Services Firms
Today’s budgets for any kind of expenditure are carefully allocated and critically examined, with pressure to realize a strong return on investment for every penny spent. And in the hallways of professional services, where many firms get by on reputation and referral business, marketing investment is often the last thing firms want to spend money on because they aren’t always convinced there will be a strong return. In this article, I’ll explore the reasons for measuring return, how to measure return, and strategies for realizing the return firms expect. — Elizabeth Harr