11 Most Read Articles of the Week!

1. Ask These 5 Illuminating Questions To Understand Your Clients’ Values

For the majority of Americans, investing is about life goal attainment — purchasing a home, preparing for their children’s future, and ensuring a safe retirement. Keeping this context in mind, your clients will have varying levels of risk tolerance with respect to specific investment choices. — CircleBlack

2. Warning: Dark Days Are Closing in on Apple

I understand this may come as a shock. Apple (AAPL) is the largest and most popular stock in the world. It’s worth $2.4 trillion—the combined value of Google (GOOG), Facebook (META), and Tesla (TSLA). Over the last 20 years, AAPL soared over 60,000%! — Stephen McBride

3. Do We Want a Digital Dollar?

Last year Federal Reserve Chair Jay Powell attended a panel discussion on digital currencies organized by the Bank of International Settlements and outlined what he thought a US CBDC, or “digital dollar” might look like. Since then, interest and experimentation with CBDCs has become widespread within and amongst central banks across the world. But just what is a CBDC, and do we need want one here in the US? — Michael Costa

4. Capitalism Is Broken If Record Profit Margins Don’t Revert

While there are certainly many complaints that “capitalism” is broken, such is not the case. Yes, there are problems with economic inequalities, the majority of which can be directly traced to monetary and fiscal policies and a rise in “corporatism.” — Lance Roberts

5. The Perfect Investment Doesn’t Exist

Back in 2017, I unveiled a revolutionary way of analyzing your portfolio that could be a major breakthrough for millions of retail investors. Unfortunately, nobody reads my blog except for you. The unwashed hoi polloi meanwhile toil in ignorance looking for the holy grail of investments. They don’t realize the perfect, one-size-fits-all investment simply doesn’t exist. More importantly, they don’t know why. — Rey Descalso

6. (Un)Conventional Wisdom: Investing in the Energy Transition

There is a prevailing investor attitude that pits newer “clean” sources of energy such as wind and solar against conventional “dirty” sources like oil and coal, but this may be dangerous thinking if we want the energy transition towards a net-zero carbon future to succeed. — Martin Grosskopf

7. Selling Losers Isn’t Easy, but It’s Worth It

Hope can be a dangerous tonic in financial markets. Namely, the existence of hope compels some market participants to hold losing investments longer than is practical. — Todd Shriber

8. Your Ideal Clients Want 10 Touches Per Year, How Are You Doing?

How do often do elite financial advisors communicate to their best clients? This is a question I get often because financial advisors are either feeling guilty about not talking to their ideal clients enough or a client has decided to leave them because of lack of communication. Having a communication plan in writing can eliminate your guilt and client departures. — Grant Hicks

9. The Pretenders Are Coming: How ChatGPT Will Transform Professional Services Marketing

Content is still king… but is that reign coming to an end? With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. — Austin McNair and Karl Feldman

10. Preferred Financial Education Methods of Investors

Learning is a process that never stops. People are constantly learning throughout their lifetimes. How each person chooses to learn is as varied as the person itself. Some people love to learn through hearing an expert on a topic speak, while others learn through reading about things they would like to gain more information regarding. Other people also like to watch videos to gain information that they are looking for. — Cartherine McBreen

11. Want To Know How Advisors Are Sabotaging Themselves?

As the financial services industry has evolved away from transactions and toward financial planning, an interesting shift has happened: more couples have started showing up in advisors’ offices to discuss their investments and their financial plan. Now that there are two people in the room, advisors struggle when deciding which one to talk to. — Ken Haman