11 Most Read Articles of the Week!

1. Can You Hold My Attention? Fran Tarkenton

Fran Tarkenton's perspective on leadership and the importance of taking your ego out of the equation to become a great leader. — Derek Bruton, Can You Hold My Attention

2. Finding the Minimum Effective Dose for Advisor Marketing

Sometimes people respond immediately to a valuable or interesting idea. More often it takes time. The more someone is exposed to a message the more likely they will adopt or act on it. If you associate a gecko with Geico insurance, “great taste, less filling” with Miller light beer, or Dos Equis with the most interesting man in the world, it’s not only because they were great ideas. It’s because you saw them over and over. And because you saw not just the same ads over again, but multiple messages embracing the same theme. — Stephen Wershing

3. 5 Stock Market Surprises in 2021

That’s it. That’s the surprise—there will be no surprises! 2021 will be a boring year. Stocks will go up a boring amount, bonds will drop a boring amount, and there won’t be any crashes or any melt-ups. Maybe volatility will be low and stable. Maybe there will be nothing interesting out of the Fed. Maybe it will just be a profoundly boring year. — Jared Dillion

4. Markets Surge Despite Unprecedented Violence at U.S. Capitol

What a newsworthy day Wednesday (Jan. 6) was. What started as a day focused on Senate runoff elections with the balance of Senate power at stake, ended with President-elect Biden being officially confirmed as the next president. But in between? A mob took over the capitol building! Did you ever think you would read that sentence in your lifetime? — Matthew Levy

5. Three Stock Picks To Kick off the New Year

Let’s check which stocks could magnify S&P’s gains in case it rallies, and which stocks would be likely to decline the most if S&P plunges. Here are our stock picks for the Wednesday, January 6 – Tuesday, January 12 period. — Paul Rejczak

6. What Do Great Financial Advisors Do?

Christian Bale won an Oscar and a Golden Globe for his role in The Fighter, playing Dicky Eklund, the over-the-top addict and brother of aspiring boxer Micky Ward. In Bale’s acceptance speech at the Golden Globes, he acknowledged the work of lead actor Mark Wahlberg, for playing his role in a quiet and reserved way. What’s the fuss about that? — Brett Davidson

7. Here’s What’s Going to Happen in 2021

After a year where every day felt like Groundhog day – same sh*t, different day (SSDD) – I’m hoping that 2021 will be different – different sh*t, every day (DSED). I’m not complaining, but 2020 was pretty awful. Some loved it – more time at home with family – but many hated it – more time at home with no family. Anyways, we’re in 2021. What’s going to happen this year? — Chris Skinner

8. This Will Be 2021’s Most Important Economic Indicator

Many have optimistic outlooks about the economy and markets 2021 because they expect the COVID-19 pandemic to end this year. Those outlooks vary mainly on when the inevitable boom will start. But nearly all assume — Patrick Watson

9. How Advisors Can Set Goals That Really Count

Welcome to 2021! You’re being encouraged to set new goals. You’re still feeling burned out from 2020. You’re needing to catch your breath. Where do you go from here? Hey, it’s 2021 It’s time to set these New-Year objectives and get about pursuing them! But that’s the last thing you feel like doing as an advisor. — Paul Kingsman

10. Thematics Make Outsized Returns in 2020; Could Repeat in 2021

What’s to come in 2021? It’s great to enjoy the wins, but as we all know, the stock market is a forward-looking animal and that means not taking too much time to pat ourselves on the back, but rather preparing for what lies ahead. Even as the COVID-19 vaccine is being administered, it will take months before vaccines are readily available to all who need them. — Christopher Versace

11. Modesty Sells: The Holiday Post Pandemic Conversation

The pandemic has been a great leveler.  Regardless of your economic circumstances, everyone has been asked to self isolate and celebrate the holidays in a low key way.  Sharing these experiences can bind you closer to your clients on a personal level.  Remember:  People do business with people they like. — Bryce Sanders