The Number One Thing Financial Advisors Are Looking For Around Their Future

The number one thing advisors are looking for is clarity about their business for their future. They have a good sense of where they are going, but then face the challenge of achieving their goals because they seem to change, as the industry changes. With all of the regulatory, technology, and product pricing changes, it is no wonder that advisors need a deeper sense of clarity around their future.

How Do You Get More Clarity?

Let’s start by examining a simple list of your business goals. Just for fun, take this simple checklist below, and check off the goals you want to accomplish in your financial advisory practice this year.

Goals Based Business Planning

____ Lifestyle - work-life balance more time off in the next 12 months 

____ Growth -Ideal client acquisition acquire more HNW clients

____ Value- Ideal service processes – Deliver more value

What is your main driver for the next quarter? Is it growth, value, or lifestyle? It would be great to have all three in balance, but prioritize which one is first? 

Next, look at the list below and check off what you would like to accomplish in the next quarter, and prioritize it to the top 3 -4 items on the list. 

Financial Advisor Practice Management Program (c) 


___ Business plan on paper – your vision and values

___ Business model – ideal focus – Big goal

___ Data- KPI’s and or benchmarking – key practice data

___ Long-term goals 

___ Transition plan

____ Segment – More time with ideal clients

____ Time management – work on business more

____ Valuation know the value and how to increase


____ Marketing and branding – Creating a clear value promise

____ Delegate – Team to do more / outsourcing

____ Ideal client path now and future

____ Marketing plan and marketing calendar

____ Value promise

____ Strategic partners COI network 

____Target marketing fusion marketing 

____ Conversations – Practice critical conversations with ideal clients and master

____ Career – education / courses

____ Leadership – Firm or industry leadership roles

___ Less transactional clients

___ More revenue per client

___ Build a deeper Client acquisition process

Value added processes

___ Build a stronger Ideal client experience process

___ Implement Better technology

___ Delegate more and hire more staff support

___ Get better support from strategic partners 

___ finally complete a Succession plan in writing and file it away

___ Build better processes 

___ Travel for business – attend conferences

Team processes

____ Hiring – Expanding team / associates partners

____ Communications Become a thought leader

____ Team processes 

____ Team path -

____ Organizational chart today and future

____ Staff value promise - mission vision values and goals 

____ Career path for each team member 

____ Team training path 

____ Leadership and culture

How many goals do you have for yourself and your advisory practice? For most advisors I speak to, their goals have changed in the last 3 years. Have your goals changed? Maybe it’s time to update your business goals.

Practice Management Can Help Your Financial Advisory Practice

The average advisor has 6 or more business goals. That is where practice management comes in. Speak to a practice management expert, branch manager, mentor, or coach to help you benchmark your practice so you know where you stand. Then prioritize your business goals, and help you implement strategies to accomplish your business goals. Take this simple checklist, print it out, and the next time you have time to work on your business, use this list as a guide. Share it with your team, your spouse, and other advisors, to help you. Go for it and remember what Albert Einstein said “ The only source of knowledge is experience”. Find someone to help you who has the experience to help you achieve your goals in this great industry.

Related: What Are Your KPI’s As a Financial Advisor?