The Difference Between Pursuing Unsolicited Referrals and Asking for Referrals with Maribeth Kuzmeski

Every financial advisor wants referrals without asking – as long as those prospects are an ideal fit for their business. 

How do you get these qualified unsolicited referrals? And what’s the difference between pursuing unsolicited referrals and actually asking for referrals?

In Part 1 of this 2-part interview, Referral Coach Bill Cates CSP, CPAE, interviews Maribeth Kuzmeski, PhD., President of RedZone Marketing, author, and marketing professor at Oklahoma State University. Maribeth’s insights are grounded in her research of financial advisors across The United States.

Find out what mistake’s advisors are making and why unsolicited referrals are the best way to get new clients. 

Maribeth Kuzmeski and Bill Cates discuss: 

  • Why unsolicited referrals are the number one marketing strategy that brings in new clients for most advisors.
  • The growth-limiting mistakes that most advisors make with their marketing.
  • Which social media platforms are producing results for advisors.
  • One critical element you need to consider about your online presence.