IT’S TRUE. ..
”Fear” is said to be an acronym that stands for “False Expectations Appearing Real”.
Or, if you prefer…
“Forget Everything And RUN!”
One thing is for certain: when it comes to growing an advisory practice during turbulent markets…
People absolutely must have realistic expectations…
And forget about running!
You’re in this fight for the duration.
You’re gonna make it.
It’s your responsibility to make sure your clients do as well.
So a key factor in attracting clients and creating meaningful solutions for them is ditching an irrational fear of turbulent markets.
Game Of Thrones creator George R.R. Martin once said, “Fear cuts deeper than swords.”
Well, for financial advisors…
This “sword” can slice right through any advisory practice growth goals.
It can drag people back down into the caves of old, dark, ineffective ways of thinking, like falling for the “Cutback Cure”…
The belief that somehow cutting back on marketing and advertising will provide shelter from the storm and position them for success once things blow over.
It’s a dangerous, age-old ‘false’ belief.
In fact, during the Great Depression, the majority of businesses cut back on their ad campaigns.
But the ones that stuck it out…
…the ones that kept on advertising because they had a different perspective…
They carved out a MUCH larger slice of their industry’s market share.
Some of the biggest companies we’re familiar with today were started during times of economic depression.
FedEx, Disney, Microsoft, General Motors…
They were all created when times were rough.
The interesting thing is, they’ve all survived to become market leaders to this day.
While all of their competitors were shell shocked, they experienced GROWTH.
Because they all realized that during times of economic upheaval…
People who go against the grain and avoid the ‘herd-mentality’ can create massive opportunities for themselves and their families.
Even now as other financial advisors start cutting back on ad spend and marketing, that helps reduce ad costs for us.
The fact is…
During periods of high risk, the decisions we make are magnified.
So when it comes down to it, we always find what we’re looking for.
Our brains are meaning-makers by default.
Which is why they tend to look out into the world for opportunities to reflect the things we think about most.
Looking for fear, we’ll find it.
Look for solutions and opportunities, we’ll find them.
Maybe that’s what brought you here now.
Because this video resonates with you and you’re still reading this…
I recommend clicking here to schedule a brief call with me as soon as possible.