4 Key Opportunities for Advisories in 2024

Written by: Beverley Yeomans, deVere Group Chief Operating Officer

This year has been one of exciting developments across the financial advisory sector. 

Looking ahead to 2024, there are four strategic opportunities that I’m currently eyeing as a COO that I believe will shape the industry’s trajectory and define success in the shifting financial services ecosystem.

First, the unprecedented pace of technological advancement presents a golden opportunity for companies to embrace digital innovation and integrate fintech solutions into operations. 

From AI-driven analytics to blockchain applications, these technologies offer the potential to enhance efficiency, streamline processes, and provide clients with more sophisticated financial solutions. 

By investing in cutting-edge technology, not only can firms position themselves at the forefront of industry trends but also unlock new avenues for growth and client engagement.

Digital transformation isn’t just a tech upgrade but a cultural shift. 

Next year, I expect more and more advisories will be seeking to create a culture of innovation, encouraging employees to explore and adopt emerging technologies.

Second, the interconnected nature of today’s financial markets presents an opportunity for strategic global expansion. 

While maintaining a strong presence in existing markets, in 2024, I expect many more will be exploring untapped regions where demand for financial advisory services is growing. 

Expanding footprints globally not only diversifies revenue streams but also positions companies to capitalize on diverse market conditions and economic cycles.

Third, the shift towards sustainable finance and the integration of Environmental, Social, and Governance (ESG) considerations presents a profound opportunity for advisories to align with evolving market dynamics and client preferences. 

Investors are increasingly seeking ethical and sustainable investment opportunities, and regulatory bodies are incorporating ESG metrics into reporting requirements.

By incorporating ESG factors into investment strategies next year, firms will not only meet regulatory expectations but will also cater to a growing segment of socially responsible investors. 

And fourth, amid the tech revolution and evolving client expectations, investing in our greatest asset—our human capital— will become a bigger strategic opportunity than ever in 2024. 

Talent management goes beyond recruitment. It involves upskilling the workforce to navigate the digital landscape, embrace tech advancements, and stay ahead of industry trends.

Establishing a culture of continuous learning and professional development ensures that employees are equipped with the skills needed to excel in a rapidly changing environment. 

This not only enhances the overall competency of our workforce but also positions different companies as employers of choice in the competitive financial services sector.

As we stand on the brink of 2024, the global financial advisory landscape is rife with opportunities for those who are poised to seize them. 

Embracing digital innovation, expanding our global footprint, integrating sustainable finance practices, leveraging data for personalization, and prioritizing talent management are among the cornerstone opportunities.

Related: Stop! Your 2024 Plan Needs These Six Actions