The life of an entrepreneur isn’t an easy one.
More than a few fail.
But there is a formula that worked for me along my journey to take an early stage internet company to A BILLION IN ANNUAL SALES that will at least improve the chances of staying in the game.
#1. Plan…simply to execute. — You need a plan. Not new advice. Everyone pronounces it.
But what’s different from me is that your plan has to be simple and it has to be developed around the notion that if you can’t execute it, it’s nothing more than a paper intellectual exercise.
I created The Strategic Game Plan—SGP—as my way of building an effective strategy quickly, inexpensively and with the focus on execution rather than on its textbook prowess.
Answer 3 simple questions and you have your plan.
HOW BIG do you want to be?
WHO do you intend to SERVE?
HOW will you COMPETE and WIN?
In literally 48 hours we can build your strategy that you can begin executing in hour 49.
#2. Differentiate. — If you’re not different, you’re dead (or soon will be).
It’s not about your idea and the cool technology behind it.
Because it really doesn’t matter if your new found genius isn’t unique among all the other products and services out there being pushed by your competitors.
It’s not about what YOU think of your newness.
If your golden nugget isn’t different from what others are peddling in the market, STOP!
Successful entrepreneurs are the ONLY ones who do what they do in a way people (their target customers) CARE about.
Create your ONLY Statement and watch your competitors fall by the wayside and your bank account flourish.
#3. Focus. Focus. Focus. — You can’t be chasing possibilities because there are an infinite number of them.
Stay with your new idea. Make it the ONLY one of its kind—ask me for help. I’m there for you—and take it to market seamlessly.
If you get sucked into chasing YUMMY , you’ll do nothing but waste your precious resources of time and money with nothing to show for it.
Be successful with your original idea (or discard it in favor of something unique) and consider YUMMY opportunities only after your original idea has won.
#4. Create, don’t copy. — Please don’t use Google or any other search engine to determine the future of your new idea.
Copying others won’t help you. Copying isn’t strategic; it won’t help you meet the challenge of being the ONLY one who does what you do.
All copying does is increase the herd of sameness by one if you choose to emulate what someone else is doing.
And don’t think following Best Practices is being innovative. It’s not. It’s raw copying with the hope that somehow what apparently worked for someone else will miraculously work for you and give you the competitive advantage you need to win.
It won’t.
There’s no substitute for putting the hard work in creating something that others CARE about.
It’s hard work.
It’s painful work.
But it’s the ONLY work that will get you where you need to go as an entrepreneur.
4 simple truths that helped me build a business to an unbelievable level.
They will work for you if you let them.