Don't Try to be Top of Mind With Prospects

Don’t rely on gimmicks to stay top of mind with prospects.

Simply provide them real help and stay on their minds by default.

When you read a useful business book, order copies for people you’d like to help.

Highlight the most poignant parts in each copy of the book.

Mail a marked-up book, along with a personal note.

Related: Streamline Your Focus or Waste Your Energy