Lisa is the founder and architect of CORNHERSTONE, a strategic movement helping advisory firms build infrastructure that reflects the real lives of women investors—with clarity, discernment, and aligned action.
Over the past 18 years, Lisa has built and scaled advisor-responsive infrastructure across RIAs, corporate platforms, and startups. As the founder of LMHinz Marketing, Inc., she helped advisory firms grow from $100M to $600M in AUM, expanding teams from 4 to 40+ through brand clarity, strategic content, and operational rigor. At LPL Financial, she served as Senior Account Strategist and later Assistant Vice President, leading marketing initiatives for firms managing $300M to over $1B in assets—training teams in storytelling, launching enterprise campaigns, and building strategic blueprints that still hold.
Lisa’s work is shaped by nearly three decades alongside advisors and professionals who’ve championed progress for women in this industry. She brings founder-level clarity, startup agility, and deep operational experience to every engagement—always with an eye toward legacy, not just growth.
She is a mom to three daughters, and they are central to everything she builds. CORNHERSTONE is rooted in her lived experience: navigating transitions, honoring presence, and refusing to compromise. She’s building the future she wants for them—and for every woman who deserves a system that doesn’t ask her to patchwork her life to make it work. Learn more here.