Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer and business strategist, he draws on his Ph.D. in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability. The author of six acclaimed books on marketing and business and the Managing Partner of Hinge, a marketing firm for the professional services industry,
He has written extensively in professional journals and has appeared in the New York Times, USA Today, Wall Street Journal, Entrepreneur, and Advertising Age. Throughout his life, Lee has been drawn to velocity. He doesn't see himself as a risk taker—but admits that the fact that he's both raced cars and skydived might create that impression.. Learn more here.