Carden Calder is a consultant, marketing commentator, and passionate advocate about the importance of financial decisions in Australians' lives. Since 2004, she has grown BlueChip Communication to be Australia's leading financial communication firm, helping financial services companies achieve a return on their marketing expense, and protect their reputation. Carden believes in engaging your audience with stories & information that help them, delivered at the right time, in the right place and in a format that is most useful. She spends her time assisting CEOs & CMOs deliver better marketing outcomes and gain commercial results from PR, which at its heart is about building stronger bonds between brands & their stakeholders. Learn more here .