Interesting article by McKinsey, and while their article is about risk management which is nothing to do with sales I know, they do say "digital technologies are blazing a way through corporate functions".
As we know, applications don't give us digitization, think about how many apps have been implemented in business and they are still no further forward. Why? Digitalization is all about empowering your people to be digital and for the processes to be digital.
A great example would be where our clients no longer need to use advertising or recruitment consultants and no longer need the expense of those two items as they are digital.
So what are you doing in your business about digitizing sales?
Related: Outlook for 2023: Change Is the Only Constant, and Disruption Is Inevitable