Interesting article by McKinsey, and while their article is about risk management which is nothing to do with sales I know, they do say "digital technologies are blazing a way through corporate functions".
As we know, applications don't give us digitization, think about how many apps have been implemented in business and they are still no further forward. Why? Digitalization is all about empowering your people to be digital and for the processes to be digital.
So what are you doing in your business about digitizing sales?