What Can Frogs Teach Us About the Perils of Your Current Sales and Marketing Strategy?

No frogs were hurt during the making of this blog and "don't try this at home".

Frog metaphor

There is a saying that if you take a live frog, (and I have never tried this) and put it in a saucepan of cold water and turn up the heat, the frog will get warmer and warmer and will at some point boil.

Where as, if you took a frog and put it in a saucepan of boiling water it would jump out. 


The reason for this is that when you place the frog in cold water and as you turn the heat up, it's relative position does not change much. Until it boils.

Business today are like frogs in a saucepan of cold water as the heat is turned up

I started working in the 1980s, I know that seems like a thousand years ago and it should. There was no internet, no mobiles, in fact I didn't get a PC until the 1990s, there was no Covid, we all worked in the office and no social media.

Fast forward to 2023 and there has been so many changes in the world, faxes have come and gone, Blackberries have come and gone. Plus we have a convergence of the 4 mega trends of Covid-19, mobile, internet and social media.

But business is working and acting just like it did in the 1980s.

Just like the frogs that have been put in a saucepan, while so many things have changed, life, society and business life has changed there still seems to be people in business that want to keep us working like we did in the 1980s.

For example, cold calling, or sending spam emails, or just accepting the low response from sales and marketing. Life has changed so much from 40 years ago. 

Isn't it time to jump out of the saucepan? 

Related: Preparing 1 Billion People for Tomorrow’s Economy