Like a good recipe, there are key ingredients you should never leave out of a marketing video.
- A hook in the beginning to grab attention
- Concise and engaging information
- A clear call to action at the end
You wouldn’t leave out the flour from a pancake recipe and expect them to be light and fluffy. Likewise, leaving out any of these scripting components can leave your marketing efforts falling flat.
Duncan MacPherson of Pareto Systems explains the necessity of the Call to Action.