Social Media’s Advice On Financial Planning With Sonya Lutter

35% of gen Z are learning about financial planning from TikTok, even more when taking into account other social media platforms. The clients understanding is expanding even before speaking with an advisor.

In this episode, Matt Ackermann is joined by Sonya Lutter, Director of Research and Academy at Herbers and Company, they discuss the current understanding of financial planning through social media and the comprehension clients have before interacting with financial advisors. Sonya reveals the mindset surrounding money, diving into the impact of societal beliefs surrounding money and why financial planning isn’t discussed openly.

Sonya discusses:

  • The impact of easy access to knowledge on education
  • Why financial advisors remain a necessity
  • The questions children are asking about finances
  • What are some of the most common behavioral issues with money

Related: It’s All About Execution With Kelly Waltrich