Marketing Strategies Advisors Think Work Well vs. What Actually Works

Most advisors suck at marketing. They waste money on strategies that never get them a return because they feel like it’s what they should do or what they enjoy doing. But marketing isn’t about your feelings. It’s cold, hard math. A marketing strategy either makes money—or it doesn’t. 

In this episode, you’ll discover the marketing strategies most advisors waste their money on—and what marketing actually works.  If you apply the strategies in this episode, you’ll run laps around your competitors and multiple your marketing results. 

Want to stop wasting money and start getting clients? Listen now! 

Show highlights include: 

  • How to make your customers remember 95% of the information in your content (and why you probably shouldn’t do it). (4:17)
  • Why posting content on LinkedIn won’t get you a stream of clients (even if you become an influencer) (8:29)
  • Why “casting a wide net” stifles your growth and keeps you from getting the clients you deserve (even if “gurus” tell you to) (12:46)
  • Why spending less than $5k on marketing destroys your results (and sets up other advisors to take all your leads) (15:27)

Related: What Is A Good Financial Advisor Marketing Budget?