Most financial advisors hear the advice to niche down, and pick doctors or dentists or business owners. While these niches are great, many financial advisors avoid Christians as a niche. Why? Well, many believe that Christians aren’t as interested in building their wealth as other potential niches. But this is dead wrong. In fact, Christians can be a broad and profitable niche, especially if you’re a fellow Christian.
That’s why I invited Leo Marte from Abundant Advisors onto this podcast episode. Leo helps fellow Christians build financial freedom and wealth. Not only will you discover some tricks about marketing to Christians, but Leo shares tips and tricks that will help create better results in any niche. Listen now.
Show highlights include:
- Why including your personal values into your financial advising business attracts better clients and grows your piggy bank (3:20)
- How to easily convince Christians to work with you (even if they believe wealth in and of itself is wrong) (9:03)
- The counterintuitive way “Faith-dumping” on prospective Chrsitian clients can repel them away (11:15)
- How giving your prospects their own DIY financial plan actually makes them more eager to work with you as their advisor (23:25)
- The ad copy trick for calling out your intended audience without offending them or breaking Facebook’s rules (27:31)
- The sneaky “Image Secret” for ads so you only attract your ideal clients (29:35)
- How productizing your financial advising services can double the amount of clients you can serve (34:17)
If you want to connect with Leo and learn more about creating a Christian-based financial advising company, visit his website here.