Written by: Amanda Taylor
Content marketing plays an important role in delivering successful digital marketing campaigns. In a competitive landscape, most businesses including B2B, invest substantially in building content marketing strategies.
By creating valuable and relevant content, brands are able to make connections and increase engagement with their audience. It’s an effective growth method for many businesses as it enables audience engagement growth, develops brand presence, and drives sales.
As consistency is key in brand messaging and strengthening the digital presence of any brand, having a content marketing strategy helps to deliver successful results on digital platforms.
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Here’s more on how content marketing can help amplify your business’ digital presence:
1. Improves brand reputation by building trust through valuable content
One of the biggest benefits of content marketing is that it helps to build trust between your brand and its customers. Quality content that is engaging, educational, and valuable to the audience and that will help them with their problems is crucial to establish a positive brand perception.
Your audience will be more likely to trust your messages if you can provide value without expecting anything in return and the relationship with your audience will get stronger when there’s meaningful interaction. The positive association with the brand supported by consistent quality content will help to improve overall brand reputation and build trust.
2. Increase audience retention and brand loyalty
Customers who have already bought from you can be even more important than potential customers. In fact, it has been reported that 61% of SMBs say that half of their revenue is coming from repeat customers and that a repeat customer spends 67% more than a new customer.
Content marketing can help immensely to strengthen your relationship with existing customers by providing valuable information that will address their needs. Integrating a more personalized approach for your current customers will also make them feel closer to your brand and encourage repeat sales.
3. Improves social media visibility and increases traction
Content marketing and social media strategies go hand in hand for many businesses. The content that is published on your website can be used on social media platforms to further promote it while it can also help to increase the engagement on social media.
Having a consistent social media content plan and publishing posts on a regular basis can help to grow your audience and increase your credibility in the industry which would lead to further conversion opportunities.
With the right strategy and approach, content marketing will help to boost conversions and improve customer retention in the long term.
4. It’s a cost-effective way to generate new leads and conversions
By presenting valuable content about your brand, products, and services, you would be able to create more reasons for your audience to purchase from you. Content marketing doesn’t need a lot of money to be successful, it costs less than using other traditional marketing and advertising tools to generate leads.
Users can be directed to your landing page to gather more information through different content pieces and with call-to-actions (CTA’s) included on your website you’d be able to turn them into buying customers.
5. It boosts your SEO efforts and builds authority in search results
The more and consistent content you have on your website, the better it will be for your organic search engine results. Especially having high-quality content that draws people to your website and gets them to spend more time is even more valuable to increase your rankings on search engines.
Optimized quality content will also help to increase your website’s authority and trustworthiness which will enable search engines to recommend your content to even more users. The more content you have on your site, the more pages the search engine has to index and show to users in their search engine results.
Effective use of content marketing as a vital part of your overall marketing strategy helps to improve a business’ bottom line from conversions to retention. Any quality content that is published on a business’s website will undoubtedly increase brand awareness and traffic which will lead to more conversions.
The key to maximizing these content marketing efforts is to take the target audience’s needs into consideration. The content created should serve to answer their questions, educate them about products, and provide solutions to their problems. With the right strategy and approach, content marketing will help to boost conversions and improve customer retention in the long term.
As part of our value-added offering to the financial services community, Digital Agent® by Veriday has partnered with FreshFinance®, one of the nation’s best full-service financial industry publishers, to arm advisors with fresh, new content each month. We believe that educated investors make better financial decisions when they receive accurate and non-biased information on a regular basis from their advisor, not the media.
FreshFinance®, delivers pre-approved FINRA compliant, articles and content each month on a number of topics, including:
- Financial and retirement planning
- Financial concepts and products
- Legacy and succession planning
- Special circumstances- marriage, divorce, death
- Advisory services
- White papers- determined by BD, RIA, or insurance company