We've seen many advisors ask the same question:
Do financial advisors ACTUALLY get new clients by using social media? Spoiler alert: the answer is yes. Still, that brings up a second question: How?
Today, Samantha Russell from Twenty Over Ten discusses how to approach social media, its unique role in the marketing funnel and how any advisor can utilize it to attract more prospects.
When you're creating content, you need to think about where that content's going to go. Content on your website or blog is designed to convert prospects at the bottom of your marketing funnel, while social media content is meant to create awareness at the top of your marketing funnel.