Digital? What Do You Mean We Are a 100% Digital Company ... Really?

CEO recently said to me, when I asked them about being a digital organization. 

"We’re a fintech startup founded in 2021. Almost by definition, everything about our business is 'digital’. I'd say 99% of the community here work in businesses that are also inherently ‘digital’…most businesses have been for the last 10+ years

For anyone who started working after 2000-2005, all of the work we've ever done is ‘digital’, that's actually all we've ever known."

My response was ..... 

I’ve looked you guys up on LinkedIn and I’m sorry to say, you (the people in the organisation) are not digital, in fact you are pretty invisible to the modern (digital) buyer. 

I totally get you have software and systems that are digital. But being digital, isn't about the software you use, it's about the people in the business.

It's a common mistake, digital is digital afterall? No.

Digital is about the way your people interact on social media, as a business you need to have social media, front and centre to your company. Here are just 5 benefits you can expect by being digital as a business

  • Visibility – recognition in the marketplace
  • Trusted advisor status
  • Recruit and retain the best talent
  • Employee engagement & shared sense of purpose
  • Pipeline, growth and new logos

As Lenwood R. Ross said the other day

"What to survive and thrive in the next decade?


Social skills are the most valuable for the next decade and beyond.


But this isn't about being chatty at the watercolor.


Every customer, employee, and partner you need almost anywhere on the planet is just a few clicks away."

Now Imagine .....

How about if I said, I can take you to a place where all your prospects hang out, would you go?

I can pick you up in the car tomorrow and you can hang out there, having conversations with them.

When you arrived, what would you do?

Grab a coffee and go up to the first one and start a conversation? Of course you would.

Or would you walk in and say "buy my stuff, because we are great". Of course you wouldn't, as somebody would call security.

That's the difference. Selling on social is ...... social. You have conversations with people.

You don't go up to people and pitch to them as people will call security.

The great thing about social is that there is no "prime selling time (PST)", you can have as many conversations as you want. One of my customers, does his prospecting between putting the kids to bed and when he goes to bed.

It's time to bring your demand generation into the second decade of the 21st century and it's time to "start fishing where the fish are" ...... on social.

Related: How To Take a Transformational Sales Message to the Market