There is some fascinating research from AlixPartners a global consulting firm, that made my jaw drop.
It's their 4th annual AlixPartners Disruption Index, read it here.
It surveyed some 3,000 business executives from around the world about their experiences, so let's drill into it in more detail.
85% of CEOs telling us that it has become increasingly difficult to know what to prioritize.
More than 3 in 4 CEOs say their companies are facing a huge amount of disruption.
75% of CEOs worry that their companies are not adapting fast enough.
85% of CEOs say they don't know where to start.
98% of CEOs expect to change their business model in the next 3 years.
31% of CEOs are changing their business model this year, which is up 6 points on last year.
78% of CEOs report being severely disrupted in the last year, which is up 10 points.
I agree with Gillian, that it would be wrong to draw a conclusion from one survey, especially from one whose job it is to "fix" business models of companies.
This term is there to capture multiple cascading shocks. This disruption is not the sexy disruption promoted during the unicorn era, this disruption is bad.
Many baby boomers, grew up in the world with no internet, no mobile, do digital buyer, no digital job hunter, and no Covid19. This must be a shock to leadership teams across the world. Here is something where knowing the past does not make you feet to lead into the future.
As Gillian reminds us "disruption" comes from the latin word "to break apart".