Written by: James Ponds
The best marketing campaigns don't just promote something. They personalize your brand for the audience, showing them how your brand impacts their lives and the world at large. Creative marketing ideas can help your message stand out in the sea of competing messages.
1. Give Away Promotional Items
Customers love free stuff. You can get many customers to buy a product, attend a sales presentation, or provide their e-mail addresses and other contact information by offering something for free. You can also just hand out items as a way to get your brand name out there and to turn customers into walking billboards for your company. Popular promotional items include hats, t-shirts, magnets, bumper stickers, mousepads and pens. If you want to get more creative, consider having a contest for higher-end items, such as a tennis bracelet with your logo or company name on it.
2. Optimize and Update Your Website
Your website is one of the most critical components of your marketing strategy. It is the first impression many customers will have of your business. It isn't good enough to just create a website and then not touch it for the next 10 years. Regularly optimize and update your site to make sure it ranks well with the current version of search algorithms and takes advantage of new technologies and design trends.
It is also important to go through your site to remove broken links and out-of-date information. These not only make your site seem less professional and confuse customers but can drag down your search rankings. By contrast, adding fresh new content regularly can boost your page placement.
3. Personalize Your Campaign
Data is a hot commodity in the business world for a good reason. Customers expect personalized experiences and the data you collect allows you to create them. Personalization helps build brand loyalty by making customers feel like you care about them as an individual, rather than just a nameless, faceless potential sale.
4. Start Using Chatbots
People don't want to spend time searching your website to get answers to their questions. Chatbots provide customers with a way to get immediate answers, 24 hours a day. Chatbots can also gather valuable information for you about what questions or concerns your customers have. Additionally, chatbots can reduce the workload of your customer service team by providing answers to frequently asked questions. This frees up your support staff to focus on more complex issues that bots can't handle.
5. Find New Uses for Old Content
The older your content gets, the less likely it is to receive new visitors. However, you can still get some use out of it. Review your analytics to determine which of your pages, posts and ads have performed the best in the past and find ways to repurpose the content. You can take a popular post and turn it into a video. You could also do an updated version with new information or a different take on the original idea. If you have several posts on the same topic that performed well, consider writing a guide and linking them together.
6. Invite Some Guest Bloggers
Accepting guest posts can help bring a new audience to your website. Content is king when it comes to ranking well in search engines. Accepting guest posts is a good way to boost the amount of fresh content you have on your blog. It is also an opportunity to attract some of that blogger's regular readers to your site and add a fresh, new perspective to your blog. However, be sure to review guest blogs for content and quality and make sure the posts are informative, rather than sales-oriented.
These are just a few of the techniques you can employ to keep your marketing campaigns fresh and attract the attention of customers. If you are struggling to keep up with all of it yourself, consider hiring a marketing firm to help you run your campaigns.